About Us

Joel DuBose Athletes TrainingDuBose Fitness Center is one of five businesses that make up the DuBose Family of Companies, a group of successful, debt-free organizations that began in 1986. Joel DuBose has partnered with his father, Mike DuBose, to form the personal training business and extend the DuBose family’s six-generation legacy of entrepreneurship.

The focus of DuBose Fitness Center is to provide outstanding customer service tailored to clients’ individual needs, which fits into the DuBose Family of Companies’ overarching purpose of “creating opportunities to improve lives.”

Joel DuBose graduated from Irmo High School, where he played and lettered in basketball and was awarded the Community Pride Award by Coach Tim Whipple.

At the University of South Carolina, Joel studied psychology and exercise science. He later served as the strength and conditioning coach for Tim Whipple at Irmo High.

Irmo High School 2011-2012 AAAA State Basketball Champions


Joel has been trained by some of the best bodybuilders in the business, including Lou Ferrigno, star of the famous television series “The Incredible Hulk.” Read more about Joel’s training from award-winning bodybuilding professionals. His extensive understanding of fitness training allows him to serve a wide range of clients—including teenagers, athletes, bodybuilders, young adults, and mature seniors—safely and knowledgeably.

A University of South Carolina graduate, Mike is a field instructor with USC’s graduate school and published the book The Art of Building a Great Business in 2012. Many of the DuBose Family of Companies’ business models and customer service philosophies are explained on his non-profit website, www.mikedubose.com. He is a regular writer for Columbia Business Monthly magazine, MidlandsBiz.com, and the Midlands Life blog.

Information on the other successful DuBose companies, which are members of the Columbia, Irmo, and Chapin Chambers of Commerce, can be found at the following websites:

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